BRAND STRATEGY ✺ NAMING ✺ IDENTITY DESIGN ✺ PACKAGING DESIGN ✺ COMMUNICATIONS ✺ PITCH DECK DESIGN. ✺ UX/UI ✺ SHOPIFY DEVELOPMENT ✺ WEBFLOW ✺ WORDPRESS ✺ MARKETING STRATEGY ✺ EMAIL MARKETING ✺ SOCIAL MEDIA MARKETING ✺ GOOGLE ADVERTISING ✺ META ADVERTISING ✺ SEO ✺ CONTENT CREATION ✺

X NOUGHT

As cities grow, so do carbon emissions. But getting from A to B doesn’t have to harm you or the environment. The Nought.One is change in motion: a zero-emissions ride for sustainable journeys through the urban environment. We partnered with Nought to transform them from a startup with a great product into an industry-defining brand.

Client

● Nought

Industry

● E-scooter

Timeframe

● 2022-present

services

●

Brand Strategy

●

Marketing Strategy

●

Naming

●

SOCIAL MEDIA

●

Brand Identity

●

EMAIL MARKETING

●

MESSAGING

●

META ADVERTISING

●

Packaging Design

●

GOOGLE ADVERTISING

●

UX/UI Design

●

SEO

●

Shopify Development

●

CONTENT CREATION

●

Comms Plan

Testimonial

" I would like to say how happy I am with the work Opulo have done. From the brand and website to social media and blogs it all looks really smart, portrays the tone of the brand very well. and is delivering results."

Ollie Chadwick / founder

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

● Project overview

Small rides for big cities

Nought is a British micro-mobility brand pioneering the future of sustainable travel. An intelligent solution to traditional travel woes (say goodbye to gridlock), Nought is the next-generation answer to urban movement.

In the words of Nought’s Founder, Ollie:
‍
‍“Having been in the e-scooter business for some time, we have seen the vast majority of scooters out there. We always felt the consumer deserves a better, more refined alternative.”

‍So, he set out to create a better ride, and a brand that inspires a better riding environment. Smarter, faster, cheaper and kinder, Nought produces experience-led e-vehicles, coupled with a full service-support ecosystem.

● Building the brand

Change in motion

Nought’s mission is to encourage adventures through urban environments while minimising the impact its riders have on the world around them. The brand needed to reflect that.

We built out a comprehensive brand strategy and came up with the name Nought. No emissions. No traffic. No bullshit. Experience life close up as you see your city in a new light. Now you don't have to stop to smell the roses.

The brand identity is minimal, transparent, future-forward and zero-bullshit. It is deliberately simple and prioritises functionality, whilst being fun and engaging. Nought’s logo is powerful and designed with bold and sleek shapes that speak to the transport industry.

The chosen font is ‘Neue Machina’ by Pangram Pangram Foundry, a versatile, grotesk font with massive personality, inspired by the aesthetics of robotics and suited for brands at the forefront of technology. Nought’s brand identity is intended to be visually striking but minimalistic, designed to leave a lasting impression.

Business card design with embossed features

● The details

An identity inspired by the world around the rider

As with the logo, the colour palette is inspired by the world of Nought’s riders, connecting to the urban environment. It celebrates the beautiful contradiction of brutalist cityscapes and the unexpected greenery our riders experience when taking the scenic route through their home cities.

It represents the excited childlike-wonder we feel when faced with the endless possibilities your new ride.

Asphalt is a rich, dark hue that evokes the smooth, endless road ahead. It is the colour of adventure, and durability, urging us to get out there and see where the road will take us.

Yonder blue is a bright, expansive hue that captures the vastness of the sky above us. It is boundless and free, inviting us to embrace the world and the mystery of the journey ahead as we chase horizons.

Strong, sturdy and reliable. Concrete evokes the iconic buildings that dot our city landscapes and guide us through our city on our daily commutes.

Clean air, clean cities, clean white. This colour is crisp and bright and reminds us of the importance of sustainability and our environmental responsibility.

The boldest colour in our palette. New Dawn Orange represents the new day that we are ushering in through our innovations in micro-mobility. It reminds us to be fearless as we try to change the world.

City Green captures the contrast between the natural world and the hectic pace of city life, reminding us to take a moment to find peace and balance in the midst of the hustle and bustle.

● Nought to nought.one

Connecting with our first movers

After successfully building out the website and packaging for Nought, the company encountered manufacturing challenges in the post-COVID landscape. We seized this opportunity to get a head start on early sales by introducing a unique campaign featuring a limited edition (1/1) orange scooter as a prize for the first movers who signed up for our mailing list.

This strategy generated significant anticipation and excitement, creating a dedicated community of eager riders ready to engage with our brand. We nurtured this interest with a targeted email marketing strategy, delivering valuable content on a weekly basis. Simultaneously, we amplified our efforts through social media and SEO-rich content, ensuring 10s of thousands of users were engaging with the brand each month.

● Next project

CTO Lighting

Your partners for

Cookie Preferences

By clicking “Accept All”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage and assist in our marketing efforts as outlined in our cookie policy.