When Norwegian Adventures came to us seeking a rebrand, their current logo featured a viking longboat, something they wanted to carry through to their new identity.
The Viking longship captures exploration and the spirit of adventure that is both intrinsic to the region and to Norwegian Adventure’s holidays. The dragon head adorning the ship evokes the ancient Norse culture from these regions, adding a layer of heritage and authenticity to the brand identity.
The flag blowing in the wind signifies the journey and the uncharted adventures that await in Scandinavia's varied landscapes, from the tranquil waters of the fjords to the rugged peaks and lush forests.
This identity system was designed for versatility and clarity across various mediums and sizes, with the flag motif consistently present throughout the brand’s visual identity.
Overall, the logo captures the essence of the region—tranquil yet full of potential for exploration—while also reflecting the brand's commitment to creating unique, high-end travel adventures that resonate with the region's rich cultural and natural heritage.
