The logo is not just a visual emblem; it is a symbol of revolution, power, and strength, reflecting the confident and empowering spirit of the brand. At its core, the logo features the Awakn Prism Pathway, a representation of the journey each customer embarks on towards personal growth and empowerment.
The logo integrates three symbolic elements that together express the Awakn vision. The central monogram of 'A' stands for Awakn, representing the brand's name and identity.
The triangle in the design signifies the trilogy of mind, body, and spirit, illustrating the brand's commitment to a holistic approach to fitness.
The journey to success further shows the path of personal growth as the hero is awakened inside each individual.
The design also incorporates the idea of light entering one side of the prism and refracting out the other, dispersing into the colours of the rainbow. This visual metaphor represents the brand pillars: Rejuvenate, Reflection, Flow, Action, Belief, Desire, and Focus.
Each colour corresponds to a stage in Awakn’s fitness classes, symbolising the progression and synergy of mind and body, leading to a balanced and fulfilling experience.
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