X NORSE WELLNESS

With growing research and community recognition of the benefits of saunas and ice baths for mental and physical health—both as tools for longevity and peak performance—Norse identified a gap in the market. Many UK suppliers of saunas and ice baths were branded similarly to hot tub home spa companies, focusing primarily on relaxation. Norse sought to create a brand that positioned these products as essential tools for high performers, promoting them as performance enhancers. This wellness brand is dedicated to optimising the human experience through ancient wisdom, aiming to achieve modern mastery and elevate productivity and athletic performance.

The identity we crafted for Norse is closer to a sports brand than a wellness brand by design. We have a geometric, minimal wordmark that features a smaller letter 'O' to resemble a degree° symbol- a nod to the contrast therapy product range that takes users from 3°C to 95°C. This N° mark is then pulled out from the wordmark to create a powerful standalone icon that perfectly symbolises what Norse do.  

We designed and developed a fully custom Shopify theme for Norse, ensuring that the brand's unique experience was consistent across all customer touchpoints. To enhance user engagement, we created a bespoke sauna configuration tool, allowing customers to customise their sauna experience.

Additionally, we introduced an innovative 'try before you buy' feature, enabling users to upload photos of their space and visualise how the sauna would look in their garden before making a purchase decision.